Scenario: An Online Watercolor Course Creator
The Problem
Course creators sell through email funnels, but the top of the funnel — cold discovery — is weak. Pinterest is an underused cold-acquisition channel for online courses because most creators don't have the design bandwidth to produce enough pins to build algorithmic momentum.
The Solution
DonePins Starter (100 pins) driving traffic to a free workshop or lead magnet, with pin hooks written to match the search queries of an aspirational beginner buyer rather than an already-enrolled student.
Illustrative Targets
What a batch could aim for.
Projected targets for this scenario — not measured results from a real customer.
Pins produced
100 pins
Funnel entry point
Free workshop / lead magnet
Illustrative monthly lead target
Projected: 80–150 leads/mo
Turnaround
24–48h
Illustrative scenario — DonePins is newly launched and this is a worked example of how a seller in this niche could use the service, not a report of a real customer's results.
Pinterest is a top-of-funnel channel for online courses — not for selling the course directly, but for capturing the aspirational buyer at the 'I want to learn watercolor' stage before they've started comparing paid options. A pin that says 'Free 45-minute beginner watercolor workshop — everything you need in one session' targets exactly that intent and drops the buyer into an email funnel where the course conversion happens.
Pin Strategy for Course Funnels
The seller would create a free workshop or PDF lead magnet as the pin destination URL. DonePins would generate 100 pins across five hook angles: the outcome hook ('Paint your first watercolor landscape — even if you've never held a brush'), the method hook ('The 3-color mixing rule beginners need to know first'), the comparison hook ('Watercolor vs. acrylic — why beginners should start here'), the time hook ('Learn loose watercolor florals in 45 minutes'), and the community hook ('Join 4,000 beginners who painted their first bloom this month'). Every pin drives to the same lead magnet URL.
- 100 pins all pointing to one lead magnet landing page
- 5 hook angles × 20 pins each = full batch
- Tailwind scheduled at 5 pins/day over 20 days
- UTM parameters per hook angle to identify highest-converting copy
The Funnel Math
If 100 pins accumulate 50,000 impressions/month at a 0.25% click-through rate, that projects to ~125 monthly visits to the lead magnet page. At a 60% email opt-in rate (typical for a high-value free workshop), that could project to roughly 75 new email subscribers per month from Pinterest alone — all from a one-time 24-hour DonePins batch.
Illustrative scenario — not a real customer result. DonePins is newly launched. This is a worked example of how a seller in this niche could use the service; the targets shown are projections, not measured outcomes. — DonePins team
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